Yesterday, in a (real) social meeting, while some were playing Guitar Hero: Metallica, we were having some chit chat, and i was trying to explain a little about stickiness. This was my fire trial, since i was trying to communicate the idea to people that don't know, in an ambient far from the ideal. Addig some alcohol, could be a hard task. Short story, after a while, when i was trying to make an example of sticky story, this story from 8 months ago came to my mind.
Any story that survives 8 months should be sticky. For those who are intrigued (i know you all clicked the link :P, that information gap surely was too painfull to not click), is the Michael Phel's eating routine story. How he eats like Manuel Uribe having munchies and still have a perfect body and managed to get several gold medals at the last olympic games ( dopping story set aside).
The story is just sticky. It breaks your schema of eating and being healthy, it makes you want to know exactly what he eats, it can't be more concrete, and of course, is simple enough to be recalled with a few words. It's definitely about a hero, and have a lot of emotions involved, specially if you are american. It makes you wish to be like Phelps. The credibility may be an issue, but coming from NY Times it can't be false.
That's simply a story that is here to stay, and is an awesome tool for making points. Just letting you know that here is a very powerful story to be used in the future. This was just an excerside for me, hope I can spot the next Phelp's story as soon as I see it. Good hunting spotters :)
Like what you just read? Twitt it:
Sticky story to add into your stories arsenal http://twurl.nl/7gxuc8
or Twit it in RT mode:
RT @edavaria: Just spotted a nice story... from 8 months ago, but stickier enough to survive http://twurl.nl/7gxuc8
Eduardo Avaria
www.thesocialpartner.com
www.twitter.com/edavaria
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