Just received this article in the context of the work I'm (probably) about to start on Social Maturity Model. This work is called ECM3, or to be more precise:
ECM3 Maturity Model: Taming Enterprise Content Management Challenges
It's a exactly what i want to develop for the "Socialness" of a company, of course addressing different characteristics, but is a neat 40 pages long document with enough information to fill 400 pages, but perfectly organized to transmit the message and allowing the decision makers of the companies to evaluate the current status of their ECM and plan the next steps accordingly, what is kindly suggested into the paper, towards the next level in each area.
The only issue i can find is that the objective for ECM software are defined and measuring them is easier than the Socialness of a company, also, ECM is almost alwats strictly additive. Is hard to harm a dimension improving the other doing things well, but with the Social Behaviour, is almost sure that you will have knockbacks while trying to improve something. I guess that this issues can be addressed with more analogies than formal definitions, so people can adjust it to their own reality. Something like transmitting the intent instead of giving the recipe.
The Social Maturity Model sounds every day better, the final word has not bein said, but it's closer.
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Eduardo Avaria
www.thesocialpartner.com
www.twitter.com/edavaria
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