In Chile, we are close to elections. Both presidential and parliamentary. Since is our 1st election after the Obama's great success, and after being reading a lot about communication, web strategy, social marketing, massive collaboration, leadership, and so on, it makes impossible to not to recall all the articles ever read about Obama's strategy, and read about the post war analysis, so we can get a nice critic view of what is being doing locally, and how good or bad are the results.
So far, the low quality of the webpages, and the zero understanding of social technologies is the rule. Seems pretty much like the so called "Dot com revolution" when people thought that only raising a web page will make their bussiness sky rocket. Sadly, the same phenomenon is happening with people trying to start their very own world wide rave, but without wanting to leader it. We have the tools, the people, the (misguided) willingness, but we have no leaders at all, and the politicians, that should be natural leaders and jump into the new challenges to make the country a better place.
Searching for the official web pages of the candidates, one took just one "I'm Feeling lucky" seach. The second one took me 3 searches, and the last one, took me full 60 seconds of search with no result at all. Guess something is wrong... espect me reporting about this in the near future.
Eduardo Avaria
www.thesocialpartner.com
www.twitter.com/edavaria
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